Privacy policy – The Perennial Heart

Last updated: April 12, 2020

This privacy policy (this “Privacy Policy”) sets out the privacy policies and practices for The Perennial Heart with respect to how The Perennial Heart collects personal information. It also describes how The Perennial Heart maintains, uses, and discloses personal information. This Privacy Policy applies to information collected from you by The Perennial Heart via this website operated by The Perennial Heart, www.theperennialheart.com; as well as any other applications or services that display this policy (collectively, the “Services”), and other places where or means by which we may collect personal information. This Privacy Policy also sets out how you can access certain information that The Perennial Heart may collect about you. In this Privacy Policy, “personal information” means information or opinion about an individual whose identity is apparent or can be reasonably ascertained from the information or opinion as further defined under applicable privacy laws, including, but not limited to, your contacts and other personal information collected through the Services.

Please note that the Sites may contain links to other third party websites that are not controlled or operated by The Perennial Heart. This Privacy Policy does not apply to such third party websites, and The Perennial Heart is not responsible for the content of such third party websites or the privacy practices of such third parties. Therefore The Perennial Heart encourages you to request and review the privacy policies of any third parties before disclosing your personal information to such parties or when visiting such third party websites.

CONSENT

BY SUBMITTING PERSONAL INFORMATION TO THE PERENNIAL HEART OR ITS SERVICE PROVIDERS AND AGENTS, YOU AGREE THAT THE PERENNIAL HEARTGE MAY COLLECT YOUR PERSONAL INFORMATION AND YOU CONSENT TO THE USE, DISCLOSURE AND TRANSFER OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY LAW. Subject to legal and contractual requirements, you may refuse or withdraw your consent to certain of the purposes identified herein at any time by contacting The Perennial Heart at the address provided below. If you refuse or withdraw your consent, you acknowledge that The Perennial Heart may not be able to provide you or continue to provide you with certain services or information which may be of value to you.

REVISIONS TO THIS PRIVACY POLICY

The Perennial Heart reserves the right, in The Perennial Heart’s discretion, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. However, The Perennial Heart will treat your continued use of the Sites and Services following such revision as your acceptance of the revised terms. All revisions will be posted to the Sites and will apply to any personal information collected on or after the date posted. The Perennial Heart will obtain the necessary consents required under applicable privacy laws if it seeks to collect, use or disclose your personal information for purposes other than those to which consent has been obtained unless otherwise required or permitted by law. This Privacy Policy was last updated April 11, 2020.

COLLECTION OF YOUR INFORMATION

The Perennial Heart may collect personal information in connection with your use or purchase of The Perennial Heart’s products and services, including through the Sites or through your use of the Services, which may include information provided in connection with the following activities:

Registering or filling in forms on the Sites. This includes information you may provide when you request additional information about The Perennial Heart’s products and services or sign up to receive The Perennial Heart’s email newsletters or coupons.
Completing a profile to the Sites.
Purchasing any product or service from The Perennial Heart, through the Sites.
Providing product feedback or making other submissions to The Perennial Heart.
Requesting information or assistance from The Perennial Heart. The Perennial Heart may also keep a copy of any communications or correspondence you may send to it, including any email communications.
Participating or responding to consumer surveys or requests for consumer’s opinions, concerns, and preferences regarding The Perennial Heart’s products and services.
Participating in consumer contests and other promotions.
Using other features of the Sites or Services that may be offered from time to time, and may require such information in order to utilize the feature (including but not limited to making a Submission as defined in the Terms of Use).

The personal information that The Perennial Heart may collect may include your name, username, password, email address, age, date of birth, gender, address, telephone number, credit card and debit card numbers (with expiration dates), personal preferences, and any other personal information that you choose to include in your profile, or in other communications to The Perennial Heart. In addition, The Perennial Heart may collect additional information from users of our Services or Sites. You represent and warrant that you have the right and authority or have obtained all necessary consents to provide any information, including any personal information of another individual, that is provided by you to The Perennial Heart.

The Perennial Heart may also collect information that may not be personal information, which may include, but is not limited to, the frequency of user visits to the Sites and Services, the routes by which users access the Sites and Services and use of any hyperlinks available on the Sites and Services. The Perennial Heart or its service providers and agents may process and use this aggregate data for various purposes including, but not limited to, analysis of this data for trends and statistics, development of the Sites and Services and the Sites’ and Services’ features and offerings, assessing patterns of use, or planning and evaluating marketing initiatives. This information is gathered by certain tools and methods such as the collection of your IP address or the use of cookies and is maintained, used and disclosed in aggregate form unless otherwise noted.

INFORMATION WE COLLECT FROM OTHER SOURCES

The Perennial Heart may obtain information about you from other sources and combine that with information we collect directly from you. We use this information to better understand your interests and for analytics purposes.

COOKIES

Like many websites, The Perennial Heart utilizes “cookies” to maintain a record of your visit to the Sites and your use of the Services. A cookie is a small text file that is transferred by a web server and stored on the hard drive of your computer or mobile device. It can only be read by the server that sent it to you. This information does not identify you personally and you remain anonymous unless you have otherwise provided The Perennial Heart with personal information.

Cookies helps The Perennial Heart to improve the Sites and Services, and to deliver more personalized service by enabling The Perennial Heart to estimate audience size and usage patterns; to store information about your preferences; to speed up your searches and to recognize you when you return to the Sites or use the Services. Most web browsers automatically accept cookies. If you would prefer to prevent your computer from accepting The Perennial Heart’s cookies, you may follow your Internet browser’s steps for doing so. Please note, however, that if you do disable cookies from your browser, you may not be able to access certain sections of the Sites or the Services.

IP ADDRESSES

An IP address is a computer’s numeric address, by which it can be located within a network. The Perennial Heart may record your IP address when you visit or use services or features on the Sites. The Perennial Heart may use your IP address for the purposes noted above, and also to help diagnose problems with The Perennial Heart’s server, or to administer the Sites. The Perennial Heart may also use your IP address to identify you when The Perennial Heart feels it is necessary to enforce compliance with this Privacy Policy or the Terms of Use, or to protect the Sites, Services, systems, information, employees, service providers, business partners, users, customers and others.

THIRD PARTY ANALYTICS AND TRACKING

The Perennial Heart uses automated devices and applications provided by third parties, such as Google Analytics (including Google Analytics’ Demographics and Interest Report), to evaluate usage of our Sites and Services. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services, performance, and user experiences. These entities may use cookies and other tracking technologies which collect information to perform their services. We do not share personal information that we collect directly with these third parties. However, these third parties may collect personal information directly through the use of cookies and other tracking technologies. For an explanation of the information collected by these third parties and their respective privacy policies, please go to GOOGLE ANALYTICS PRIVACY POLICY.

The Perennial Heart collects transactional information and browse behavior on our website. The Perennial Heart may use such information to offer you recommendations for products and services that are relevant to your interests. The Perennial Heart uses the services of trusted third parties to offer you meaningful recommendations during the online experience. The Perennial Heart shares IP address, unique ID number, and shop and browse behavior with the third party service provider on an aggregate basis but does not share personal information for these purposes.

The Perennial Heart also works with trusted third parties that use tracking technologies to serve advertisements on our behalf across the Internet. These companies may use cookies and tracking pixels to collect non-personally identifiable information such as items viewed, items added to your shopping cart and items purchased during your visits to our website in order to help show advertisements on other websites likely to be of interest to you.

PROTECTION OF YOUR INFORMATION

To prevent unauthorized access or disclosure, maintain data accuracy and facilitate the appropriate use of information, The Perennial Heart uses physical, technological and administrative procedures to protect the personal information that The Perennial Heart collects from loss, unauthorized access, modification, disclosure or other misuse. Nevertheless, Internet or wireless transmissions are never completely private or secure. You understand that any messages or information you send to the Sites or through the Services may be read or intercepted by others. If you have any questions about the security of personal information collected by The Perennial Heart, please contact: withlove@theperennialheart.com.

USE OF YOUR PERSONAL INFORMATION

Upon The Perennial Heart’s collection of your personal information, The Perennial Heart may use such personal information internally, separately or in combination with pre-existing information, for the following purposes:

To develop, enhance, market, sell or otherwise provide information, products or services;
To establish and conduct commercial relationships, including to process purchases or other transactions and to conduct or administer other transactions that you may engage in with The Perennial Heart the Sites;
To conduct or administer contests, or other promotions in which you have participated;
To contact you and to respond to any communications that you may have had with us;
To troubleshoot problems with the Sites and Services;
To customize your experience or homepage on the Sites;
To develop and manage The Perennial Heart’s business and operations;
To enforce The Perennial Heart’s Terms of Use or comply with this Privacy Policy;
To detect and protect The Perennial Heart and other third parties against error, negligence, breach of contract, fraud, theft and other illegal activity, and to audit compliance with The Perennial Heart’s policies and contractual obligations;
To engage in business transactions, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving The Perennial Heart;
As permitted by, and to comply with, any legal or regulatory requirements or provisions;
To access, preserve, disclose and use your personal information contained in your account, all Submissions (as defined in the Terms of Use), all communications to and from you, all information relating to your use of the Sites, if The Perennial Heart is required to do so by law or legal process or if The Perennial Heart determines, in its sole discretion, that such action is necessary to protect the rights of The Perennial Heart, third parties, and other users of the Sites or for purposes of responding to your request for customer service; or
For any other purpose to which you consent.

Personal information collected by The Perennial Heart may be transferred to, stored and processed in Canada.

DISCLOSURE OF YOUR INFORMATION

The Perennial Heart may disclose your personal information to its subsidiaries or affiliates and to third parties whom The Perennial Heart hires to provide services on The Perennial Heart’s behalf, including, but not limited to, support services, website services, delivering promotional materials, contests, sweepstakes and other promotions, and answering customer questions about The Perennial Heart’s products and services. These subsidiaries, affiliates and third parties may be located overseas. The Perennial Heart will only provide those third parties with the personal information that they need to deliver the services to The Perennial Heart and/or on The Perennial Heart’s behalf. The Perennial Heart will not disclose your personal information to third parties for their direct marketing purposes without obtaining prior affirmative consent.

RETENTION OF YOUR PERSONAL INFORMATION

The personal information that you provide will be retained by The Perennial Heart in accordance with applicable laws. However, The Perennial Heart will take reasonable steps to destroy or permanently de-identify personal information it holds if it is no longer needed for The Perennial Heart business purposes.

CHOICE AND OPT-OUT PREFERENCES

The Perennial Heart does not collect your personal information except in accordance with this Privacy Policy. If, at any time, you prefer not to receive further email communications from The Perennial Heart (except in connection with information, products or services that you specifically request), you will have the ability to unsubscribe from such communications by means of a link provided in every broadcast email that is sent to you by The Perennial Heart. If, at any time, you prefer not to receive any other form of communication from The Perennial Heart, you will have the ability to unsubscribe from such communications by CONTACTING US BY EMAIL.

ACCESS AND CORRECTION

The Perennial Heart will take reasonable steps to ensure the personal information it holds is accurate, complete and up to date. Upon your written request, subject to certain exceptions provided by law, The Perennial Heart will inform you of the existence, use and disclosure of your personal information and give you access to that information, or request its deletion. Additionally, if you have any questions or enquiries relating to our privacy practices or procedures, or if you believe that the personal information that The Perennial Heart holds about you is not accurate, complete or up to date you may write to the Privacy Officer at the address provided below. If you are able to establish that the information is not accurate, complete or up to date, The Perennial Heart will take reasonable steps to correct the information so that it is accurate, complete and up to date.

REQUEST FOR ACCESS AND CORRECTION, QUESTIONS OR COMMENTS

The Perennial Heart welcomes questions and comments about this Privacy Policy. Requests for access and correction of your personal information, and questions or comments should be directed to The Perennial Heart Privacy Officer at: The Perennial Heart Attention: Privacy Officer 1022 Kings Heights Way SE, Airdrie, AB Canada T4A 0S2 Email: withlove@theperennialheart.com